Spirit Dental Team

At Spirit Dental, we’re always here to help.  Our friendly and experienced team is standing by to answer your questions, listen to your concerns and help you select the dental plan that best meets your needs. Call us today or reach us online.

Meet the Spirit Dental Team

Tom Mayer

Tom Mayer

Tom Mayer is an energetic and resourceful professional with more than 25 years' business experience, predominantly with entrepreneurial growth firms.

Tom entered the business world at age 11 with Kid for Rent lawn service, followed by White Wolf Maintenance, a cleaning restoration company.  After graduating from Hamline University in St. Paul in 1991, he sold White Wolf to his brother, Pat, who still owns it today.

Tom then co-founded the Five Star Gourmet Meat Company, grew it into a $4 million home-delivery business with 90 employees, and attracted the attention of business publications including Forbes, Success, and Twin Cities Business Monthly. Tom sold his interest in Five Star in 1991, and then earned an MBA in marketing and strategy from the University of Minnesota Carlson School of Management.  During graduate school, Tom started Superior Foods, Inc. and happily sold frozen foods door-to-door in his 1995 Nissan Pathfinder.

In 2001, Tom founded Direct Benefits, Inc., a managing general agency specializing in the distribution of dental, disability, life and vision benefits to more than 8000 agents, brokers, consultants and general agents nationwide. Tom and his staff have helped agents write more than 100,000 Americans.

From 2006 to 2009, Tom served as the Retention Chair for Region 4 of the National Association of Health Underwriters and was named National Recruiter of the Year in 2007, 2008 and 2009. His hobbies include backpacking, cooking, dog sledding, kayaking, mountaineering, rabbit hunting, reading, scuba diving, traveling, trout fishing, and tubing with his gas-powered blender. His favorite foods are Nueske's applewood-smoked bacon and oatmeal raisin cookies.

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